December 2008 Nitty Gritty Teleforum Topic:

Value Pricing = Greater Income + Happier Clients

Learning to use value pricing is learning to quit selling your time (a very finite resource!) and start selling your knowledge, something with infinite room to grow. Value pricing is the idea that a fair price relates more to the client's expectations and alternatives, and bottom line return on a design project than it does to the time taken to create the design. Understanding and using value pricing means you will earn more money for the time you spend working; yet adopting a value pricing mind set is difficult for many design professionals. Join Pam Bryan at the Nitty-Gritty and learn:

• Why your prospect’s reference points matter and how you can change them
• What determines your prospect’s perception of value
• What the perception of value has to do with your bottom line (and sanity!)

The Nitty-Gritty TeleForum is a great opportunity to share ideas with other designers and pick up ideas that could make all the difference to your design business and your life. So don't be shy, just register to receive the phone number and PIN  and then dial in to join us for a quick hour:

To register, just email: Nitty-Gritty@designcoachoncall.com

What is a Nitty-Gritty TeleForum?
The Nitty-Gritty TeleForum series is a great learning opportunity brought to you by your AIGA chapter. TeleForums provide a great learning experience with your design industry colleagues, without the time, expense and hassle of travel. Just close your door, pick up the phone and join us. You can actively participate or just listen and learn. The choice is yours. Several chapters participate in the Nitty-Gritty series so you can exchange views with design professionals across town and across the country. All without leaving your own office. Oh, and did we mention? They are free! The Nitty-Gritty series is sponsored and delivered by Pam Bryan of Design Coach on Call. Pam is a business coach dedicated to making your life as a design professional more fun and more profitable. www.designcoachoncall.com